Min Basadur
Simplexity Thinking for Engaging People in Boosting Profits in Recessionary Times
This presentation will address the use of employees’ brainpower, and will cover the following issues:

+ Recovery will not be “Business as Usual”
- consumer confidence badly damaged
- much smarter in future spending
- need fewer businesses offering similar products

+ Only the more innovative organizations will survive
- by differentiating themselves
- by redefining how to attract consumers

+ Collaborative innovation will be highly valued
- joint creative problem solving
- both parties discover unexpected innovative ideas while helping each other.
Dr. Min Basadur is Professor of Innovation in the Michael G. DeGroote School of Business at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of applied creativity with years of experience in building creative thinking, innovation and problem solving capabilities across organizations. He has helped numerous industry leaders, including Microsoft, Procter & Gamble, Frito-Lay, PepsiCo, Goodrich, IBM, Ford and Pfizer, to involve employees at every level in using their creativity to generate hundreds of millions of dollars in new revenues and cost savings. His work is noted for its applicability and scaleability within organizations.

Educated in organizational psychology and engineering physics, Dr. Basadur began refining his insights about creative thinking and problem solving while leading teams developing new products and improving profitability at Procter & Gamble. Holder of three U.S patents, he created the award-winning Simplexity Thinking System with its unique set of interconnected tools. Today, Dr. Basadur and his associates work with clients engaged in a range of organizations including software, health care, microelectronics, telecommunications, finance, health, food and beverage, publishing, energy, retail, manufacturing, e-commerce and many others. He is an active member of numerous professional organizations, including the Academy of Management, the Society of Industrial and Organizatioinal Psychology, the Professional Engineers of Ontario and the Creative Education Foundation.